PUMA
PUMA is a European multinational company that designs and manufactures athletic and casual footwear, apparel and accessories. Its headquarter is located in Herzogenaurach, Bavaria. PUMA is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. PUMA has been a public company since 1986, listed at the Frankfurt Stock Exchange. As of 2016, PUMA employs more than 10,000 people worldwide and distributes its products in more than 120 countries.
PUMA offers products for Football, Running, Training and Fitness, Golf, Motorsports and Lifestyle. PUMA also sponsors a lot of famous athletes. In terms of football clubs, PUMA sponsors Arsenal and Borussia Dortmund. In order to support its women's business, PUMA endorses fashion icons Rihanna, Kylie Jenner, The Weeknd and most recently Selena Gomez. As we can see, the involvement of many famous athletes, football clubs, and celebrities, it makes the advertisements of PUMA even better and eye catchy in front of the customers.
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